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All issuesVolume 341, Issue 1IT Vendor NewsOpenAI

Circles Powers Telco Personalization with OpenAI Technology

OpenAI, Monday, August 3rd, 2026

Circles used the OpenAI API and Codex to lift telco ARPU 22% and cut churn 9%.

Circles has built AI-native telecommunications experiences using the OpenAI API and Codex.

The company reports increasing average revenue per user by 22% through improved personalization. It also reduced customer churn by 9% over the period covered.

Circles additionally cites improved development efficiency from using Codex in its engineering workflow.

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