AI Boom Forces Companies to Rethink How They Measure Business Value
The Next Web, Friday, August 7th, 2026
Organizations struggle to demonstrate AI ROI despite near-universal adoption and heavy investment.
While 95% of companies have established AI strategies, only 8% report achieving established return on investment, according to KPMG research.
The gap exists because organizations typically buy AI as isolated software tools rather than integrating them into connected operational systems.
Profitalize CEO Jon Weberg proposes an AI Synthesis framework that treats artificial intelligence as unified infrastructure where insights flow across departments, enabling continuous feedback loops between marketing, sales, customer success, and operations that strengthen collaboration and decision-making.