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CRM — Archive · Vol 335 Issue 1

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destination CRM, Monday, February 2nd, 2026

A Look Ahead At CRN In 2026

Vol 335 · Issue 1 · 2026-02-02

As the following predictions indicate, artificial intelligence and automation are table stakes in the CRM industry; their influence is either mentioned or implied in nearly every prediction by industry insiders for 2026. But another trend is AI's opposite: the need for interactions that are authentically human. Read on to see which technologies and strategies will loom large this year.

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A Look Ahead At CRN In 2026