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CRM — Archive · Vol 330 Issue 2

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Destination CRM, Monday, September 8th, 2025

Redefining CRM: From Sales Platform To Customer Experience Powerhouse

Vol 330 · Issue 2 · 2025-09-08

Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That means 76 percent of companies are operating with fragmented systems that make seamless customer experiences impossible.

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Redefining CRM: From Sales Platform To Customer Experience Powerhouse