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CRM — Archive · Vol 327 Issue 3

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Solutions Review, Tuesday, June 17th, 2025

Why Organizations Must Double Down On CRM

Vol 327 · Issue 3 · 2025-06-17

CRM software has become a staple of modern business, with roughly 90 percent of mid-sized companies already using some form of CRM system. But the real question is: Does the way these businesses currently use CRM (often focused narrowly on sales tracking or contact management) still meet the evolving, end-to-end needs of customer engagement, service, and success across the entire organization?

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Why Organizations Must Double Down On CRM