3 articles that week
GTMnow, Friday, October 18th, 2024
Your deal is almost closed, and all that's left is the security review. But when it comes to those lengthy security questionnaires, the endless back and forths between you, your security team, and the customer can often cause deals to stall out, leaving your deal at risk and dollars on the table.
more →
ViB, Wednesday, October 16th, 2024
Account-based marketing (ABM) has evolved beyond just a marketing buzzword. According to a 2021 IDG study, 61% of B2B marketers consider ABM essential to their overall marketing goals.
more →
GTMnow, Tuesday, October 15th, 2024
Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps.
more →