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Futurum Group — Archive · Vol 317 Issue 4

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The Futurum Group, Wednesday, August 28th, 2024

What Stakeholders Want From B2B Marketing Leaders - Marketing Art And Science - Episode 10

Vol 317 · Issue 4 · 2024-08-28

In this episode of Marketing: Art & Science CMO advisor and host Lisa Martin welcomes business leader and CMO of NetApp, Gabie Boko. In their engaging conversation, Gabie shares with us her background, double clicks on what stakeholders want from B2B marketing leaders, how she's using data to pull the levers of art and science in marketing, and how NetApp marketing is leaning into generative AI.

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What Stakeholders Want From B2B Marketing Leaders - Marketing Art And Science - Episode 10