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CRM — Archive · Vol 305 Issue 5

3 articles that week

Destination CRM, Friday, September 1,2023

AI Profoundly Influenced Our Awards This Year

Vol 305 · Issue 5 · 2023-09-01

CRM vendors have been toying with artificial intelligence for years, embedding it into a few apps here and there, seemingly generating more controversy than successes. Issues of privacy, inherent biases, flawed data being used to train the models, and generalized fear about giving machines too much power to make decisions surfaced quickly, slowing the pace of adoption and further development. Then along came ChatGPT late last year, and it completely upended the entire industry almost overnight.

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AI Profoundly Influenced Our Awards This Year