2 articles that week
Solutions Review, Wednesday, January 31st, 2024
A company's interactions with its customers are a driving force behind its ever-evolving marketing and sales strategies. Many companies have turned to Customer Relationship Management (CRM) solutions to help them turn those interactions into ongoing relationships.
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Destination CRM, Tuesday, January 30th, 2024
Just slightly more than a year after the release of ChatGPT, no one can deny the impact that generative artificial intelligence has had on the CRM industry. AI is not just table stakes right now; going forward, it will be absolutely necessary for vendors and end users to be competitive. Below, industry insiders lay out their vision for the CRM industry in 2024, highlighting the technologies and strategies that will be important into the new year.
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