10 Things I Learned About Advanced Customer Segmentation That Can Save You Time And Money
Salesforce, Tuesday, October 14th, 2025
Earlier this year, while shopping for fishing equipment for my annual trout fishing excursion, I was struck by an egregiously missed marketing opportunity from my favorite brand of fishing gear. There was no 'Welcome back, Dustin.' No incentive to pick up that new reel. No personal acknowledgement.
While I don't want organizations to know everything about me, I have chosen to share certain information with my favorite brands to enhance my experience. There's a sense of established trust there. But if they're not using my data to improve my experience, what are they using it for?
As the CTO of Revely, I know the struggle many marketing teams face. Whether it's bad or fragmented data, data silos, too many marketing tools, budget restrictions, or resource constraints, it's a similar story across most of the teams I've met in my career.