12touches · Webinars

Short sessions for people who sell into enterprise IT

One idea per session, argued properly, in about half an hour. Every webinar is recorded and stays here for good — with the slides, the companion reading and no form in front of any of it.

Watch any time

On-demand replays

The full recording, the deck and the written companion pieces for every session we have run so far. Newest first.

  1. On demand 18 Aug 2026 31 min 19 articles

    How to Use LinkedIn Newsletters to Stay Top-of-Mind

    Why enterprise deals drift during the long quiet stretches between meetings, why “just circling back” makes it worse, and how one weekly LinkedIn newsletter keeps an individual rep present without asking anyone for anything.

    Watch the replay → · Slides (PDF) · 19 companion articles · Download MP4

Sessions so far: 1

Live sessions

Coming up

A standing live session on Zoom every Tuesday at noon Eastern, plus the occasional one-off when there is something worth half an hour of your time.

  1. Weekly · live on Zoom Every Tuesday · 12:00 PM ET Starts 10 Nov 2026 30 min

    12touches Tuesday Live

    A live demo of creating and posting LinkedIn newsletters with 12touches.com content. Same link every week, nothing to register for — drop in when it suits you.

    • Overview of the IT newsletter service5 min
    • Create a newsletter under a company page (AutoDraft)5 min
    • Create a newsletter under a member page10–15 min
    • Q&A5 min

    Join on Zoom → · Add the weekly series to your calendar (.ics) · Suggest a topic

How these run

What to expect

The same shape every time, so you know what you are giving up half an hour for.

01

Nothing gated

No registration wall on the replays, no email required to see the slides, no sales call attached to the download.

02

One argument, start to finish

Each session makes a single case and follows it all the way through, rather than surveying a topic in twelve shallow bullets.

03

Something to take away

The deck, the recording and a set of written companion pieces that make the same points properly, in your own time.

04

Written for the individual rep

Aimed at the person carrying the number in enterprise IT — not at the marketing department behind them.

Stay in the loop

Hear about the next one

There is no separate webinar mailing list. New sessions are announced in the weekly 12touches issue and on LinkedIn — or send an email and you will get a note when the next one-off session is set. The Tuesday session needs no sign-up: same Zoom link every week.

Email me about the next one 12touches.com

John J. McLaughlin
John J. McLaughlin
Editor-in-Chief, 12touches · your host
john@12touches.com