What's Broken in Commerce Media and How to Fix It
2025-07-04 13:30 - 14:30 (America/New_York)
Thursday, July 17th, 2025: 1:30 PM to 2:30 PM

Commerce has evolved but many brands are still stuck using tactics built for a slower, less connected world. From outdated promotional strategies to legacy measurement models, the disconnect between spend and sales is growing. This session will unpack what's no longer working and offer a more modern approach to media, measurement, and shopper activation that aligns with how people actually buy today.

https://it-news-and-events.info/article/159973
