BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//it-news-and-events.info//calendar//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VTIMEZONE
TZID:America/New_York
X-LIC-LOCATION:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:19700308T020000
RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:19701101T020000
RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
UID:event-179376@it-news-and-events.info
DTSTAMP:20260811T034106Z
DTSTART;TZID=America/New_York:20260818T120000
DTEND;TZID=America/New_York:20260818T130000
SUMMARY:Stop Collecting Business Cards. Build an Audience.
DESCRIPTION:Tuesday\, August 18th\, 2026: 12:00 PM to 12:30 PM\n\nBusiness 
 cards\, badge scans\, purchased lists\, and paid advertising share one fla
 w: none of them compound. Contacts decay the moment they're filed\, and ad
  reach vanishes when the spend stops - you rented the audience and own not
 hing afterward. A newsletter audience behaves in the opposite way\, accumu
 lating subscribers who persist and deepen their relationship with you issu
 e after issue. For an individual seller this is close to career-defining\,
  because it replaces total dependence on channels you don't control with o
 wned\, permission-based distribution that appreciates the longer you hold 
 it.\n\nhttps://it-news-and-events.info/article/179376
URL:https://it-news-and-events.info/article/179376
END:VEVENT
END:VCALENDAR