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UID:event-179410@it-news-and-events.info
DTSTAMP:20260814T051506Z
DTSTART;TZID=America/New_York:20260818T120000
DTEND;TZID=America/New_York:20260818T130000
SUMMARY:Own Your Pipeline: Personal Marketing for IT Sales
DESCRIPTION:Tuesday\, August 18th\, 2026: 12:00 PM to 12:30 PM\n\nMost reps
  depend on company marketing for the top of their funnel — lead flow\, c
 ampaigns\, and content built to priorities they didn't set and can't influ
 ence. When that engine stutters\, they have no lever to pull. A personal n
 ewsletter is the most accessible independent channel a rep can build: your
  voice\, your audience\, your cadence\, aimed precisely at your territory 
 rather than the company's broad market. It complements marketing rather th
 an competing with it\, and self-sourced pipeline carries real internal cre
 dibility — the reputation of someone who makes their own weather.\n\nhtt
 ps://it-news-and-events.info/article/179410
URL:https://it-news-and-events.info/article/179410
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