Webinars · 12touches · IT News and Events

Watch any time

On-demand replays

The full recording, the deck and the written companion pieces for every session we have run so far. Newest first.

On demand 18 Aug 2026 31 min 19 articles

How to Use LinkedIn Newsletters to Stay Top-of-Mind

Why enterprise deals drift during the long quiet stretches between meetings, why “just circling back” makes it worse, and how one weekly LinkedIn newsletter keeps an individual rep present without asking anyone for anything.

Watch the replay → · Slides (PDF) · 19 companion articles · Download MP4

Sessions so far: 1

Live sessions

Coming up

Sessions run occasionally rather than on a fixed calendar — when there is something worth half an hour of your time.

Nothing on the calendar right now

The next session is not scheduled yet. Tell us what you would sit through thirty minutes for, and it will most likely end up on the list.

Suggest a topic

How these run

What to expect

The same shape every time, so you know what you are giving up half an hour for.

Nothing gated

No registration wall on the replays, no email required to see the slides, no sales call attached to the download.

One argument, start to finish

Each session makes a single case and follows it all the way through, rather than surveying a topic in twelve shallow bullets.

Something to take away

The deck, the recording and a set of written companion pieces that make the same points properly, in your own time.

Written for the individual rep

Aimed at the person carrying the number in enterprise IT — not at the marketing department behind them.

Stay in the loop

Hear about the next one

There is no separate webinar mailing list. New sessions are announced in the weekly 12touches issue and on LinkedIn — or send an email and you will get a note when the next date is set.

Email me about the next one 12touches.com

John J. McLaughlin

Editor-in-Chief, 12touches · your host

john@12touches.com