What you get
In practice
Example 01
any Agency can use this service to promote their open positions to 12touches audiences and their own audience
Customer roles
Companion reading
From the 12touches article series — each one makes a single argument properly.
Business cards, badge scans, purchased lists, and paid advertising share one flaw: none of them compound. Contacts decay the moment they're filed, and ad reach vanishes when the spend stops — you rented the audience and own nothing afterward. A newsletter audience behaves in the opposite way, accumulating subscribers who persist and deepen their relationship with you issue after issue. For an individual seller this is close to career-defining, because it replaces total dependence on channels you don't control with owned, permission-based distribution that appreciates the longer you hold it.
Inbound leads start warmer, move faster, and close better than anything dug out of a cold list — but generating them has always been marketing's job, leaving individual reps to hunt. A LinkedIn newsletter changes that by giving a rep their own discoverable, subscribable asset: LinkedIn invites your network at launch, notifies subscribers at every issue, and indexes issues in search. A feed post is a firework; a newsletter issue is a streetlight that keeps pulling people in. And nobody subscribes to enterprise IT news casually, so the list self-qualifies.
Get started
The first weekly issue is free. Email us and we’ll set up a short session to get you started.