12touches services
LinkedIn and email newsletters with curated, vendor neutral, IT industry content can keep an account manager, company and/or a partner top-of-mind with their audience.
How it works
Content is curated, published and measured before it goes into a weekly issue, so every issue carries what readers actually clicked.
We curate content from Sunday to Saturday and process for publishing
We post content on our websites and newsletters and gather click stats
We create the Weekly issue based on clicks in week 2 on articles posted in week 2
Services
Every service is built from the same weekly, vendor-neutral, curated enterprise IT content. Terms in Definitions.
Weekly publications under your name or your company's.
Your own weekly LinkedIn newsletter of curated enterprise IT news, in 15 minutes a week or less.
$25/weekCompany-sponsored LinkedIn newsletters for your employees and partner reps, carrying your news.
$20/weekA weekly newsletter on your LinkedIn Company Page, written and posted for you.
$100/weekA weekly email newsletter to your own list, built on Substack and run for you.
$100/weekA second weekly newsletter carrying news from the vendors you choose.
$15/week (flat, regardless of subscriber count)Sections of curated articles that appear on our website and in newsletters.
A public section of curated news about your company, read by the 12touches audience every week.
$100/week (includes Vendor News LinkedIn Posts)Your Vendor News Section, posted to the Enterprise IT Vendor News LinkedIn Group.
Included with every Vendor News Section at no extra chargeA public section for your agency's open positions, read by the 12touches audience.
$25/weekConsulting programs and one-off promotion.
A program that puts your company name and news in front of your employees' LinkedIn contacts.
$500 one-time setup, plus Staff LinkedIn Newsletter fee per participantA program that puts your company name and news in front of your partners' customers.
$500 one-time setup, plus Staff LinkedIn Newsletter fee per participant (requires a Vendor News Section, $100/week)Articles and banners that drive registrations for your webinar or event.
$500 per eventNewsletters and sections built for agencies.
A LinkedIn newsletter that keeps recruiters top-of-mind with candidates and shares open roles.
$20/week when sponsored by the Agency, $25/week when paid for by the individualA LinkedIn newsletter that keeps account managers top-of-mind with hiring companies.
$20/week when sponsored by the Agency, $25/week when paid for by the individualThe complete package for IT recruitment and staffing firms.
sum of its parts: Managed Company LinkedIn Newsletter ($100/week) + Agency's News Section ($25/week) + Employee Advocacy ($500 one-time setup, plus Staff LinkedIn Newsletter fee per participant)Find your fit
Role
Stay top-of-mind with LinkedIn contacts who have an interest in Enterprise IT
Be remembered for employment, consulting, speaking and other engagements
Role
Share Vendor Company's news with customers and prospects
Role
Share Company's news with customers and prospects
Role
Extend the Company's presence in the marketplace through partners
Get as many partners and their employees to launch as many LinkedIn Newsletters with the Company's Vendor News Section as possible
Role
Stay top-of-mind with IT Customers and promote preferred Vendors
Role
Increase awareness of Vendor Partners
Get the Partner's Sales Professionals to use the Staff LinkedIn Newsletter service
Role
Stay top-of-mind with candidates and share the Agency's open positions
Role
Stay top-of-mind with client companies so they engage the Agency when they need IT people
Role
Promote the Agency's open positions and keep the Agency's name in front of clients and candidates
Pricing
| Service | Price |
|---|---|
| Personal LinkedIn Newsletter | $25/week |
| Managed Company LinkedIn Newsletter | $100/week |
| Vendor News Section | $100/week (includes Vendor News LinkedIn Posts) |
| Company Substack Email Newsletter | $100/week |
| Staff LinkedIn Newsletter | $20/week |
| Aggregation of Vendor News Sections | $15/week (flat, regardless of subscriber count) |
| Agency's News Section | $25/week |
| IT Agency Recruiters Newsletter / IT Agency Account Manager Newsletter | $20/week when sponsored by the Agency, $25/week when paid for by the individual |
| IT Agency Service | sum of its parts: Managed Company LinkedIn Newsletter ($100/week) + Agency's News Section ($25/week) + Employee Advocacy ($500 one-time setup, plus Staff LinkedIn Newsletter fee per participant) |
| Webinars/Events - Promote to Our Audience | $500 per event |
| Employee Advocacy | $500 one-time setup, plus Staff LinkedIn Newsletter fee per participant |
| Partner Advocacy | $500 one-time setup, plus Staff LinkedIn Newsletter fee per participant (requires a Vendor News Section, $100/week) |
| Weekly | Annual | Monthly | Quarterly (Weekly x 13) |
|---|---|---|---|
| $15 | $780 | $65 | $195 |
| $20 | $1,040 | $87 | $260 |
| $25 | $1,300 | $108 | $325 |
| $100 | $5,200 | $433 | $1,300 |
Any service that involves sending content to subscribers, such as a Personal or Company LinkedIn Newsletter, is priced in blocks of 20,000 subscribers or part thereof.
Exception: the Aggregation of Vendor News Sections add-on is a flat $15/week regardless of subscriber count.
For example, a LinkedIn Newsletter with 30,000 subscribers would cost 2x$25 = $50/week
A managed newsletter service that starts at $100/week increases in prices as more blocks are required:
We do not expect many newsletters to exceed 20,000 subscribers
| Subscribers | Weekly price |
|---|---|
| up to 20,000 | $100 |
| 20,001 – 40,000 | $200 |
| 40,001 – 60,000 | $300 |
| 60,001 – 80,000 | $400 |
Payments through subscription software (monthly, quarterly or annual) or Payment by PO/Invoice/Check (quarterly or annual)
Quarterly and annual payments are billed at the weekly rate; no prepayment discount.
Weekly services have a 3-month minimum term, then continue month to month.
For Employee and Partner Advocacy, the 3-month minimum applies to the program; participants can be added or removed monthly.
The first weekly issue is free; billing and the 3-month minimum start with the second issue.
Get started
Tell us who you want to stay top-of-mind with, and we’ll suggest a starting point.