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Marketing — Archive · Vol 301 Issue 1

2 articles that week

Forrester, April, 6th 2023

CMOs' Role In Unveiling The Full Potential Of Revenue Opportunities

Vol 301 · Issue 1 · 2023-04-06

The environment of B2B organizations and B2B marketing is changing rapidly, and it's essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes.

CMOs' Role In Unveiling The Full Potential Of Revenue Opportunities

Gartner, April 4th, 2023

Marketers Must Apply Strategic Thinking

Vol 301 · Issue 1 · 2023-04-04

Critical and strategic thinking skills are in demand. In today's world of GenAI, much of marketing's content production and execution-oriented work will become easier.