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Marketing — Archive · Vol 343 Issue 2

5 articles that week

Forrester, Friday, October 16th, 2026

Has Your Partner Demand Strategy Kept Up With Your Evolving Partner Ecosystem?

Vol 343 · Issue 2 · 2026-10-16

70% of partner marketing leaders plan to update their partner demand strategy as one-size-fits-all approaches fall short.

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Forrester, Friday, October 16th, 2026

Greater Pressure and Influence Define B2B Marketers' Outlook

Vol 343 · Issue 2 · 2026-10-16

Forrester's poll finds B2B marketing budgets and headcount shrinking at midyear even as marketers' strategic influence grows.

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Marketing Dive, Thursday, October 15th, 2026

Why Brands Struggle With Influencer Measurement, and What to Do About It

Vol 343 · Issue 2 · 2026-10-15

An ANA report finds two-thirds of marketers call measurement the hardest part of influencer marketing.

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MIT Sloan Management Review, Tuesday, October 13th, 2026

The New Rules of Brand Visibility in AI Search

Vol 343 · Issue 2 · 2026-10-13

As zero-click LLM answers replace links, brands must manage both visibility and accuracy in AI search with new metrics.

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TechnologyAdvice, Tuesday, October 13th, 2026

Best AI Marketing Tools

Vol 343 · Issue 2 · 2026-10-13

A comparison of AI marketing platforms, with HubSpot as best overall and Jasper, Canva, Semrush and Adobe for niche needs.

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