Back Issues/Search Home → Archive → Popular →

All sectionsArchive › Vol 306 · Issue 2

Sales — Archive · Vol 306 Issue 2

4 articles that week

IDC, Wednesday, September 13,2023

Key Outcomes Every Sales Enablement Leader Should Focus On

Vol 306 · Issue 2 · 2023-09-13

SHARE Sales teams today are in a period of transitioning. They are used to selling horizontally, targeting IT departments and emphasizing product features and benefits. However, their role is rapidly evolving due to transformative shifts in the technology industry, changing buyer behaviors, the emergence of diverse personas, and an increasing demand for a value-based and outcome-oriented approach.

more →
Key Outcomes Every Sales Enablement Leader Should Focus On