Your B2B Leads Are Going To Waste
TechCrunch, Friday, September 15,2023
Right now there are possibly thousands upon thousands of leads sitting in your customer relationship management (CRM) tool and collecting dust.
This is the reality for many business-to-business (B2B) startups as they focus on the next set of shiny leads that come through the pipeline.
Your B2B leads will go to waste unless you begin to create lapsed buckets and develop a strategy to attack them head-on. At my own startup, we leave no stone unturned and make sure that each lead that comes through the pipeline, even if it arrived 300 days prior, is still being contacted.
It's possible to accomplish this goal, even with limited resources, by having automations and a complete strategy in place.