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Google — Archive · Vol 305 Issue 4

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Google News, Thursday, August 24,2023

IPG Mediabrands Partners with Google Cloud on Generative AI-Powered Branded Content Creation Platforms

Vol 305 · Issue 4 · 2023-08-24

IPG Mediabrands today announced a partnership with Google Cloud to develop a suite of generative AI-powered applications that put brands at their center. Under the terms of the partnership IPG Mediabrands will develop two pilot platforms, Branded Content Generation (BrandVoice AI) and Audience & Research Insights (BrandPortrait AI).

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IPG Mediabrands Partners with Google Cloud on Generative AI-Powered Branded Content Creation Platforms