Google News, Thursday, August 24,2023
IPG Mediabrands Partners with Google Cloud on Generative AI-Powered Branded Content Creation Platforms
IPG Mediabrands today announced a partnership with Google Cloud to develop a suite of generative AI-powered applications that put brands at their center. Under the terms of the partnership IPG Mediabrands will develop two pilot platforms, Branded Content Generation (BrandVoice AI) and Audience & Research Insights (BrandPortrait AI).
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