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IBM — Archive · Vol 322 Issue 4

2 articles that week

IBM News, Tuesday, January 21st, 2025

How We're Making AI 'Sticky' In IBM Consulting

Vol 322 · Issue 4 · 2025-01-21

One of the biggest challenges of realizing ROI from AI is stickiness - making it easy to use, embedded in the natural flow of how people work, and trusted by its users. 64% of CEOs say success with generative AI will depend more on people's adoption than the technology itself, according to the IBM Institute for Business Value.

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How We're Making AI 'Sticky' In IBM Consulting