CXOtoday.com, Monday, August 21,2023
Customers Aren't Ghosting You, They Just Didn't Get Your Email
Email plays a critical role in customer communications and modern marketing, but hitting send doesn't always mean your emails are landing in the inbox. In fact, only 8% of all email traffic actually makes it to the main folder of the mailbox. So it is no surprise that businesses who do understood and prioritize email deliverability - the ability to place emails in the inbox - have a significant advantage when it comes to customer satisfaction and revenue,
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