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Sales — Archive · Vol 307 Issue 4

2 articles that week

Heinz Marketing, Friday, October 27,2023

10 Step Positioning Process: An 'Obviously Awesome' Book Summary

Vol 307 · Issue 4 · 2023-10-27

This is the third and final summary of April Dunford's "Obviously Awesome" book on positioning. In this summary, we go through Dunford's 10 step positioning process which will help you implement your new positioning statement and gain necessary buy-in from the other functional teams in your organization.

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Heinz Marketing, Wednesday, October 25,2023

4 Shifts To Improve Your Go-To-Market Execution

Vol 307 · Issue 4 · 2023-10-25

This article emphasizes the importance of effective execution in a go-to-market strategy, highlighting common pitfalls and offering four key shifts to improve success. It addresses the misconception that strategy alone guarantees results and delves into the significance of effective execution of the strategy.

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