10 Step Positioning Process: An 'Obviously Awesome' Book Summary
Heinz Marketing, Friday, October 27,2023
This is the third and final summary of April Dunford's "Obviously Awesome" book on positioning. In this summary, we go through Dunford's 10 step positioning process which will help you implement your new positioning statement and gain necessary buy-in from the other functional teams in your organization.
You might think you know everything about positioning, but you probably don't know everything about how to DO positioning.
For a myriad of marketing goals such as starting ABM, wanting to make better content, and growing revenue, the foundational input that we reference back to every time is positioning. Failure to position yourself correctly has costly results because you end up investing in a black hole rather than in your best fit.