IBM News, Monday, June 17th, 2024
How IBM Helps Wimbledon Use Generative AI To Drive Personalised Fan Engagement
For two weeks in July, the All England Lawn Tennis Club (AELTC) hosts Wimbledon, the most prestigious tournament in the sport. IBM has been partnering with the Club for more than three decades, enhancing coverage of The Championships and engaging fans with rich data-driven insights.
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