The Future Of Account-Based Selling Technology
Forrester, December 19th, 2022
In part one of this series, Account-Based Selling Technologies: What You Need To Know, Anne Slough defined account-based selling (ABS) technologies and the business value that users can expect from these solutions.
When properly selected, deployed, and adopted, these solutions deepen the understanding of key accounts, allowing sellers to focus on winnable deals, increase average deal value, and maximize customer lifetime value.
We see three major trends in this market that will drive roadmaps and enhancements from ABS providers:...