Solution Selling Is Exactly What Today's Buyer Wants
Sales Hacker, December 29th, 2022
Have you ever walked into a store, told the salesperson what your requirements were, and they pointed you in the direction of the solution that answered your needs?
Congratulations! You've just been 'solution-sold.'
Solution selling gained traction in the 1980s and has been popular ever since. Though the Harvard Business Review prematurely declared it dead a decade ago, today's top sellers have found new ways to leverage solution selling that speak directly to the attitudes and needs of modern buyers. I've been selling with PandaDoc since 2017, and in my journey from SMB to enterprise AE,
I've learned solution selling like the back of my hand. I'll walk you through what solution selling is, why you should adopt it as part of your sales process, and how to do it right for today's buyer.