Digital Marketing Tips For Growth Amid Economic Uncertainty
TechTarget, January 6th, 2023
Budgets are down, social media is unreliable, the economy is rough. That could make first-party data, loyalty programs and streaming video better marketing investments.
No digital marketing professional knows how bad the economic downturn that has caused tens of thousands of tech-industry layoffs will be or how long it will last. No one knows when Google will actually deprecate third-party cookies -- if ever.
But analysts have some advice for beleaguered marketers and CX leaders, many of whom will face shrunken budgets, to maximize investments in the coming year. There's no time to lose.