B2B Reads: Innovation in Action, Better Customer Experience, Up Your Marketing with ChatGPT and More
Heinz Marketing, January 28th, 2023
We summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Overconfidence and AI By Seth Godin
Seth suggests we insert our own preface with AI outputs, read why.
Are You High-Tech or High-Touch? By Joanne Black
You don't have to choose between being high-tech and high-touch. You can (and probably should) do both.
What Does Product-Market Fit Feel Like? ByCollin Stewart
Reaching product-market fit is the first 'only thing that matters' goal for a startup, but once you find it, go-to-market quickly becomes the next 'only thing that matters.' Read to learn how you know when to invest in a go-to-market motion.