Why You Should Switch To Continuous GTM Planning
Sales Hacker, February 6th, 2023
Whew - for most of us, planning season and SKO will soon be behind us. We can breathe a sigh of relief and move on to other strategic activities.
Or can we? After the sales team returns home, they unpack their bags and hit the streets, energized and excited to hit the ground running. Until...stuff happens! You name it, the GTM plan is continuously disrupted by it ..
- Sales turnover
- Layoffs
- Hiring
- Promotions
- Mergers
- Acquisitions
- Reorganizations
- Strategic shifts
- Funding rounds
- Recessions
- Global pandemics
- Regulatory changes
...and other unpredictable events. Sales faces a revolving door of change.