Back Issues This Week → Calendar → Current Issue → Popular →

All issuesVolume 299, Issue 3IT NewsMarketing

The Six Degrees Of Customer Experience

ComputerWorld, February 15th, 2023

How do you create an outstanding customer experience? It's no easy task, as customers' wants and needs move quickly.

So, it begs the question of how you're setting up your business to shift with customer expectations? Keep reading to uncover the six degrees of separation between your customer experience strategy and how to achieve it.

Most of us are familiar with the idea that there are no more than five intermediaries between yourself and another person on this planet. (Hello, Kevin Bacon). It's quite ironic, given there are 8 billion of us and yet this incredible expanse of people has such proximity. The six degrees of separation phenomenon plays out in other aspects of life and even business.

more →  ·  More from Marketing →