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All issuesVolume 300, Issue 5IT NewsMarketing

How ChatGPT Will Transform Marketing

information age, March 27th, 2023

Marketing departments that do not embrace AI such as ChatGPT will find themselves at a disadvantage. But ultimately, although people can use generative AI, ChatGPT cannot run a business, says Dominic Allon

It is clear that AI, whether that's ChatGPT, or new tools such as Google's Bard, which are both being released step by step, is going to change the world. And especially sales and marketing. Just as the printing press, newspaper press, and email have done. But none of these tools directly impacted humanity's ability to nurture a relationship, make better sales or business decisions, or support a friend or colleague through a challenging moment.

So, how will ChatGPT affect how businesses conduct customer relations specifically?

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