Put People, Not Tech, At The Heart Of Your MarTech Program
AiTHORITY, April 10th, 2023
Marketing Technology (i.e., MarTech) spending is up, but let's face it: Digital experiences that marketing technology can deliver often underperform.
MarTech investment in the U.S. grew by more than 14% in 2022 (after more than 20% growth in 2021), but that's not yet translating into standout experiences. Forrester predicts 'an erosion of CX differentiation in three-fourths of industries' in 2023, with most teams 'stuck on basic find-and-fix work, unable to help their organizations innovate.' So, as a CMO (or CTO), how do you solve this challenge and maximize the promise of your MarTech stack investment?