Customer Purchase Intention And Use In B2B Marketing
Heinz Marketing, April 20th, 2023
Purchase intention (or buyer intent) is a measure of each shopper's propensity to buy a product or service. Intent data is the dataset that provides insight into the customer's journey.
This data can illuminate when the prospect is actively considering purchasing your product/service. B2B organizations can use intent data for sales enablement, ABM, and to assist with their digital marketing strategy.
Using intent data helps target outreach through more precise and personalized marketing, increasing conversion rates. Intent data can also help with shortening sales cycles, preventing churn, and assists in upselling.