Why Marketing Is The First To Be Cut In A Recession (And How To Fix It)
Heinz Marketing, April 18th, 2023
Whenever companies are looking to downsize, the marketing department is often the first to get hit with cuts. Marketing is often seen as an area to cut back without impacting core operations.
But why is this the case and is there any way we can change this view? Let's discuss why marketing always seems to see layoffs first and some ways you can help prevent this.
Marketing Viewed as a Luxury
One of the reasons marketing departments are cut during a recession is that marketing tends to be viewed as a luxury rather than a necessity. When times are tough, companies prioritize their spending on essential items over non-essential items like advertising and promotion.