3 Critical Elements Of A Successful Partner Marketing Plan
TechTarget, Friday, May 5,2023
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. Of course, what this plan looks like can vary depending on program size, type of partners and many other factors.
To shed some light on how different partner marketing leaders are building and maintaining effective partnerships and alliances, Kristin Heisner, Head of Global Partner Marketing at Commvault spoke with Scott Batchelor (Conga), Tricia Blade (Trellix), Kirstan Ryan (Dell Technologies) and Lori Gabrielli (Alteryx) during TechTarget's Partner Marketing Visionaries Summit. Here are three key takeaways from their conversation on what contributes to a successful partner marketing plan.