B2B Reads: Conquering Cold Calls, Better Sales Cycles, And More
Heinz Marketing, Saturday, June 3,2023
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.
Sales Cycles: An Actionable Guide to Sales Cycle Management by Steli Efti
In a way, the sales cycle is the heart of your company. It's how you turn strangers into customers. It's how you generate revenue, hire more salespeople, and build sustainable growth. Here, we'll cover everything you need to know about sales cycles, from what they are to how to document them to how to make them better.