Salesforce Goes Big With GPT
CXOtoday.com, Thursday, June 8,2023
First there was Einstein, now we have Marketing and Commerce getting a dash of generative AI capabilities in Salesforce's portfolio
When Salesforce launched EinsteinGPT as a tool to create personalized content three months ago, social media was more concerned about the name of the product than what it could do. The company seems to have taken the cue now and launched two more generative AI products for customized consumer and commerce experience.
Thankfully, they've refrained from naming these after Philip Kotler (just kidding!). The two tools are simply called Marketing GPT and Commerce GPT. May we humbly request you to rename the original to something like Content GPT as associating the name of a scientist with an email writing tool just doesn't seem kosher.