New Research: 60% Of Marketers Say Generative AI Will Transform Their Role, But Worry About Accuracy
Salesforce News, Tuesday, June 6,2023
New research reveals that marketers estimate generative AI will save them over five hours of work per week - the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.
Salesforce surveyed over 1,000 marketers as part of its Generative AI Snapshot Series and found that 51% are currently using generative AI. An additional 22% plan to use it very soon, totaling nearly three-quarters of marketers.
However, over a third (39%) also say they don't know how to safely use generative AI. They raise concerns about its accuracy and report a need for human oversight, as well as proper training and trusted customer data, to leverage the technology effectively at work.