CXO's Guide to Effective Storytelling in Business
cxotalk.com, Friday, June 23, 2023
Welcome to CXOTalk Episode #794: 'CXO's Guide to Effective Storytelling in Business.' In this informative 45-minute conversation, we are joined by Josh Bernoff, an experienced industry analyst, author, and skilled ghostwriter.
His most recent book is "Build a Better Business Book," which includes a discussion of the importance of storytelling in business strategy. In this episode, we will explore how business leaders can craft a narrative that to decision-making, foster customer connections, and sell products, services, and ideas. Join us for this engaging discussion and enhance your business storytelling skills with insights from an expert in the field.
Josh Bernoff has been a professional writer since 1982. He has coauthored three books on business strategy, including Groundswell, which was a bestseller. And he is passionate about clear, brief, fascinating communication.