Salesforce Unveils New AI, Data, And CRM Capabilities For The Consumer Goods Industry To Help Drive Profitable Growth
Salesforce News, Tuesday, June 20, 2023
Today, Salesforce announced new innovations including Consumer Goods Cloud for Service, Trade Promotion Effectiveness dashboards, and Mulesoft Direct for Consumer Goods.
These innovations help drive top and bottom line growth, increase customer satisfaction, and more effectively manage the billions of dollars brands spend on trade promotion with Einstein AI and automation.
Significance: The consumer goods (CG) industry is facing tightening margins amid inflationary pressures. In fact, 68% of industry leaders say improving operating margins will be their biggest challenge in 2023, and 90% of CG companies say they are planning to make investments in margin improvement and cost transformation. Consumer Goods Cloud helps companies seamlessly connect planning and execution for greater efficiencies, lower costs, and increased revenue with the full power of Salesforce CRM.