Air France LKM Martinair Cargo's Data-Driven Customer Service Takes Flight With Salesforce
Salesforce News, Thursday, July 6,2023
Global airline group Air France KLM Martinair Cargo (AFKLMP Cargo) is partnering with Salesforce to transform its global customer service.
Why it's important: Research shows that while business leaders know using data is important to their organization, most aren't tapping into these data insights to drive better decision-making and business results.
Driving the news: AFKLMP Cargo operates one of the most extensive flight networks between Europe and the rest of the world. It aims to deliver the best customer service worldwide by using the power of AI, data, and CRM, delivering seamless and personalized experiences across its network of over 300 destinations.