Dentsu Helps Brands Create Generative AI-Powered Customer Experiences With Salesforce
Salesforce News, Wednesday, August 2,2023
Dentsu and Merkle, dentsu's leading technology-enabled, data- driven customer experience management (CXM) company, today announced that they are collaborating with Salesforce to offer AI expertise to marketing and commerce leaders. Merkle's generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimize connected customer experiences.
By informing every customer interaction with AI-driven insights, brands have a massive opportunity to create relevant, personalized experiences at scale. Leveraging Merkle GenCX, businesses who use Salesforce Einstein GPT will help accelerate business outcomes for marketing and commerce leaders.
'Our GenCX solution combines our proprietary data assets and large knowledge models, as well as third-party large language models, to enable brands to connect more closely with their customers,' said Shirli Zelcer, global head of analytics and data platforms at Merkle. 'We believe that as clients adopt this exciting technology to deepen and accelerate their customer insights and personalization programs, they will be able to connect on a more human level and gain a distinct competitive advantage.'