How Salesforce Uses Data Cloud To Fuel Its Own Business
Salesforce News, Thursday, August 17,2023
Throughout Salesforce's 24-year history, the company has been on a mission to create a 360-degree view of every customer. With the introduction of Data Cloud, that vision is becoming a reality.
Data Cloud combines existing transactional databases, like CRM, with behavioral data from customers. It also enables companies to process and consolidate vast amounts of data from third-party sources to create a unified customer profile.
Bringing all of this data together forms a foundation for enterprise-wide AI and automation by empowering businesses to create meaningful workflows and actions, such as automated sales prospecting, audience segmentation, and personalized self-service.
This is an exciting prospect for businesses, which is one reason Data Cloud has become the fastest growing home-grown product in Salesforce history. As customer zero, Salesforce is using Data Cloud internally to create one unified profile of its customers.