4 Ways AI Can Improve Your Marketing Strategy
SmartDataCollective, Wednesday, September 20,2023
AI technology is rapidly changing the state of business. Last year, around 35% of businesses reported using AI to some degree. This figure is going to rise sharply as more companies discover the benefits of using various AI tools such as ChatGPT.
AI seems to be popping up in all sorts of places, including in marketers' toolkits. We talked extensively about some of the benefits of using AI in marketing before. While a lot of the discussions are centered around the hype of AI in marketing and some of its applications may be overblown, it is also going to be a gamechanger for the future. Strategy is no longer something dreamed up by humans in a brainstorming room on a Tuesday afternoon. AI is getting into the game when it comes to ideation and implementation.