CMOs Report 5 Effects of AI on the Role
cmswire, Friday, October 13,2023
Learn how leading CMOs are using AI to transform marketing strategy, enhance customer engagement, and make data-driven decisions for measurable impact.
The Gist
- AI transformation. AI in CMO strategy is accelerating the shift from sales enablement to buyer enablement, providing tools for hyper-personalization and predictive analytics.
- Marketing revolution. AI in marketing enables CMOs to develop alternate attribution models and drive personalized experiences, redefining customer engagement.
- Generative boost. Generative AI is enhancing the productivity of marketing teams by taking over data analysis tasks, allowing professionals to focus on strategy and innovation.
A group of chief marketing officers (CMOs) say artificial intelligence (AI) is reshaping several key functions of their role - from strategy, tactics, and staffing to customer engagement and metrics. They believe embracing, understanding, and applying AI in marketing as leaders is critical to effectively using their data and channels to reach customers. The CMOs shared with CMSWire various details on those effects AI is having on the marketing C-suite: