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All issuesVolume 311, Issue 2IT NewsMarketing

4 Reasons You Need To Create A LinkedIn Newsletter

Forbes, Monday, February 12th, 2024

LinkedIn is constantly upgrading their platform and adding new features to remain relevant to members who seek to grow their personal brand and career success.

One of their most powerful is the LinkedIn newsletter, generating more than 365 million newsletter signups since this option launched five years ago. Writing a LinkedIn newsletter gives you a double benefit: you get to stay in touch with your stakeholders while showing them how valuable you are.

If you've been considering authoring a newsletter, now's the time, because LinkedIn has made creating and sharing them more efficient and impactful. The latest newsletter enhancements started rolling out this month. Here are four reasons you need to start your newsletter:

1. It Engages More Deeply With Your Audience

2. It Helps You Grow Your Audience

3. It's Relevant

4. It's Easy For You And Your Audience

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