Email Marketing Trends For 2024: Unproven Opportunities
Oracle News, Tuesday, February 13th, 2024
Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:...
- Economic uncertainty caused by high interest rates
- New deliverability requirements from Google and Yahoo
- The 2-year anniversary Apple's Mail Privacy Protection making inactivity management much more difficult
- Generative AI raising concerns and opportunities across the marketing spectrum
To help you prioritize your email marketing efforts this year, we surveyed some of Oracle Digital Experience Agency's hundreds of digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics, as well as the impact they predict each of them will have in 2024. We then mapped the results into adoption-impact quadrants.